China Toy Fair


Hasbro Wows with New Playskool Sesame Street Collection

Hasbro Inc.’s Playskool brand, in partnership with Sesame Workshop has introduced new items starring favorite Sesame Street characters including Elmo, Cookie Monster, and Ernie. This year’s lineup includes the Big Hugs Elmo plush that hugs preschoolers back, the Sesame Street P.A.L. app learning system that encourages tots to learn and explore in a digital environment, and the interactive world of Roads & Rails that combines two favorite playtime activities for preschoolers: cars and trains.

Highlights from the new product portfolio include Elmo Junction, Ernie Farm Train, and Cookie Monster Food Train.

For more information on the Playskool brand, visit www.playskool.com.