China Toy Fair


Hasbro’s Comic-Con Preview Night Party

Hasbro held its exclusive Preview Night Party for New York Comic-Con on Wednesday. Complete with loads of Marvel, My Little Pony, Kre-O G.I. Joe, and Angry Star Wars Angry Birds displays and presentations, and Avengers-themed cocktails, Hasbro kicked off Comic-Con with a bang.

Angry Birds Star Wars Jenga Death Star Package

The star of the event was no doubt the Star Wars edition of the wildly-popular Angry Birds line set to launch in the beginning of November. There were new toys based on the  bird-slinging, tower-toppling Angry Birds property, including the AT-AT Attack Battle Game. The line features new products based on a variety of existing Hasbro properties, including the Jenga brand and the recently relaunched Koosh brand, to introduce new play experiences featuring iconic Star Wars characters re-imagined as high-flying Angry Birds and villainous pigs.

Also highlighted was the great reveal of the Star Trek Kre-O set, a product set to release next year to coincide with the release of the new Star Trek movie. The set comes with a light-up U.S.S. Enterprise ship  and two character figures, such as Captain Kirk or Spock, pointed ears and all.

The new extensive Kre-O G.I. Joe line was also featured–including figures and play sets based on the property. The line of G.I. Joe toys will be available exclusively at Toys “R” Us starting in February. These play sets and characters play out the G.I. Joe vs. Cobra story and will feature Kreon figures based on popular characters from both the heroic G.I. Joe team like Duke and Snake Eyes as well as the villainous Cobra organization like Firefly and Storm Shadow.

Kre-O G.I. Joe Cobra Armored Assault

Hasbro also showcased the My Little Pony brand, as well as their holiday favorites, including Marvel Avengers and Star Wars action figures and, of course, Marvel role play products.

The Toy Book’s Reyne Rice and Ali Mierzejewski as Spider-Man and Captain America

The Toy Book’s Reyne Rice as The Hulk