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K’NEX Reintroduces Kid K’NEX Building Line
K’NEX brought back its Kid K’NEX building set line for kids ages 3 and up. The line is designed to get kids’ imaginations active with colorful, kid-friendly, made-in-the-USA rods, connectors, and blocks. Each set comes with building ideas or kids can come up with their own designs. The sets also aid with growing key developmental abilities [...]
Jay@Play Launches New Toy Line at Toys “R” Us
Jay@Play will launch its new Playbrites Magical Fun Faces line, available at Toys “R” Us stores nationwide and online this September. Playbrites are a line of characters that light up to turn any ceiling into a magical light show. Kids can add different accessories to each character, such as eyes, ears, noses, and mouths. All [...]
Warner Bros. Interactive Entertainment, TT Games, The Lego Group Launch Lego Worlds for Nintendo Switch
LEGO Worlds—a galaxy of imaginative worlds made of digital LEGO bricks where players can explore, discover and create together—is now available for Nintendo Switch. The physical version includes two bonus packs of premium DLC: the Classic Space and the upcoming Monsters. The digital version includes the base game with the DLC available for sale separately [...]
Epoch Everlasting Play Introduces Whipple Craft Creations
Epoch Everlasting Play LLC introduced a new line of children’s arts and craft toys, Whipple Craft Creations. This craft toy collectible features special clay cream and icing pens that lets kids design and decorate more than 50 collectibles, including heart-shaped pastries, macaroons, creamy donuts, and cookies. Designed for kids ages 7 and up, Whipple’s line [...]
ZURU Launches Hamsters in a House Series 2
Series 2 of ZURU‘s Hamsters in a House is now available at Target, Toys “R” Us, and other retailers. The series’ “Food Frenzy” collection features a new range of miniature toy hamsters and detailed food-themed play sets and accessories. The Series 2 launch is supported by a full scale TV campaign, influencer unboxings on YouTube, [...]
