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New Products
Mattel Launches Bloxels
First revealed at The Toy Insider’s Holiday of Play event, the Bloxels Box Set will be available at major retailers nationwide on Oct. 1. From a partnership between Mattel and Pixel Press, Bloxels is a hands-on building system that lets kids create their own video games directly onto the physical Bloxels Gameboard, and then activate [...]
MasterPieces to Launch Spot It! Sports Editions
MasterPieces Puzzle Co. will combine its new license for the game Spot It! with professional and collegiate sports organizations. MasterPieces received the license for Spot It! from Asmodee North America, and then teamed up with The National Football League, National Hockey League, and NCAA to franchise the card game. MasterPieces is also currently distributing the [...]
Pillow Pets, Discovery Consumer Products Partner for Animal Planet Products
CJ Products and Discovery Consumer Products entered into a licensing partnership for a series of Animal Planet Pillow Pets folding plush and Dream Lites. Pillow Pets Animal Planet Cubs will be available next year.
Disguise Adds New Lego Costumes This Halloween
Disguise Inc., the costume division of Jakks Pacific Inc., will launch a line of costumes and accessories based on Lego Ninjago and Lego Nexo Knight minifigures. The costumes will be available at retailers nationwide in September. The Ninjago costumes will feature Kai, Lloyd, Jay, and Nya. The Nexo Knights costumes will feature Clay, Aaron, and [...]
CogniToys Dino Now Available at Toys “R” Us
Elemental Path’s CogniToys Dino is now available at Toys “R” Us stores nationwide. The Wi-Fi enabled IBM Watson-powered smart dinosaur combines technology with traditional play, which lets kids engage in intelligent conversations with it. Using Elemental Path’s “Friendgine” technology, the CogniToys Dino has the ability to explore a variety of topics and themes during playtime, [...]
