BBC Worldwide has renewed Hasbro’s global master toy license for In the Night Garden. As part of the renewed agreement, Hasbro will extend its In the Night Garden product ranges, with the launch of the “friendship theme” this fall/winter. The theme will be extended across all BBC Worldwide-licensed categories.
In the Night Garden was launched in the UK in 2007, and became the fastest growing license in the toy and game market that year. In the Night Garden plush sales now exceed 4.4 million in UK.