Hasbro’s Play-Doh Products to Be Manufactured by Cartamundi in the U.S.

PlayDohHasbro Inc. and Cartamundi have entered an agreement for Cartamundi to start manufacturing certain Play-Doh products in its East Longmeadow, Mass. factory for distribution in North America.

Cartamundi and Hasbro already work together on the manufacturing of more than a dozen Hasbro brands, including Monopoly, Candy Land, Risk, Clue, Operation, and Game of Life. Cartamundi produces 30 million Hasbro games every year in the U.S.

The continuing growth of these brands has already resulted in the recruitment of 30 additional employees in Cartamundi’s East Longmeadow facility, and by the time the Play-Doh production line is operational, Cartamundi plans to hire an additional 20 employees. Combined with temporary staff, this will bring the total number of East Longmeadow employees to 480, reflecting 13.5 percent growth since Cartamundi acquired the factory in 2015.