With the new school year just around the corner, Heelys, Inc., is ready to hit the ground rolling, offering new back-to-school products. Heelys will introduce several designs developed to help students get the most out of their Heelys at school and elsewhere.
The Swift, an athletic-style shoe, was designed with an EVA midsole, which makes the shoe ultra-lightweight and gives it the profile of a running shoe. This design also includes a rubber tread to provide grip. The Socialite features an outsole designed specifically for girls. These shoes provide a little extra height and can be worn with skirts, shorts, or jeans. The Socialite is modeled after the Mary Jane, complete with straps, buckles, and a rounded toe.
The fall line will be available online and in stores July 31.
This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
