China Toy Fair


Hidden City Signs Deal for Bella Sara Plush Toys in France

Hidden City Entertainment, Inc., has brokered a deal with licensing agent Francoise Bouvet of M.J.A. Licensing. The deal, for France, will allow Gipsy S.A.S. to produce a range of Bella Sara-branded plush toys, including the brand’s namesake horse, Bella.  Each plush toy will include a secret code, that when activated at BellaSara.com, will unlock a digital object. The first round of plush toys is set to launch this fall in France.