Hidden City Signs New Bella Sara Deals

Kidz Entertainment/EEMC, the licensing agent for Hidden City Entertainment’s Bella Sara, has brokered a new deal for a range of home furnishings, apparel, and stationery in European markets.

The deal gives TOP-TOY/K.E. Mathiasen A/S the rights to produce a range of Bella Sara-branded products, including book bags and book wrappers, towels, bed sets, T-shirts, sleeping bags, notebooks, and stationery sets. The new products will launch fall 2010 across Scandinavia, Germany, and Benelux. The company will also launch a Bella Sara toy line with Giochi Preziosi and carry the trading card game in its network of retail stores.

Additionally, Bella Sara has signed a new agreement with Rosman-Press to publish, distribute, and market Bella Sara collectible cards throughout Russia. The deal marks the first time a major trading card property has been introduced to Russia, and the first property in Russia to support a major online component. Rosman-Press will launch Bella Sara’s Starlight collectible card series this fall.

Bella Sara has also signed with marketing partner MagicMarket & Twenty Five S.r.l. for Bella Sara card distribution in the Italian market.