China Toy Fair


High IntenCity Launches What Charms You? Design-A-Charm Contest

Charm It!, from High IntenCity, will host a “What Charms You?” Design-A-Charm Contest from February 13 to March 27. Aspiring artists up to age 14 can enter their design for a chance to have it produced and sold worldwide as a Charm It! charm. In recognition of the winners and Charm It! fans worldwide, a donation will be made to Art Start to help support the organization’s creative workshops for homeless and at-risk youth in New York City.

Visit ShopCharm-It.com for the official entry form and a list of participating specialty retailers. In addition, Nordstrom will be hosting an exclusive “What Charms You?” Design-A-Charm Contest in-store events throughout the month of February.

All Design-A-Charm Contest entries will be reviewed by a panel of Charm It! judges who will select 36 designs to appear on ShopCharm-It.com. Starting April 17 through May 1, designers, family, friends, and fans of the brand will be invited to participate in an online public voting event to determine the 13 fan-favorites. The winners will receive $100 Charm It! gift certificates.