Hijinx entered a multi-year partnership with Chirp to create toys that interact with content on any device.

The company will use Hijinx Alive, powered by Chirp’s proprietary technology, for the first time in the upcoming Beat Bugs interactive toys. These official Beat Bugs toys will interact and sing along wth the TV show and each other, and will be available at Target in the U.S. Beat Bugs episodes stream on Netflix, which explore the narrative of songs made famous by The Beatles in a child-friendly fashion.