HIT Entertainment has launched a new pro-social campaign to increase accessibility to dance programs for children through the Angelina Ballerina brand, the Angelina Ballerina Stars of Tomorrow campaign. The company will be working with the Kips Bay Boys and Girls Club, located in the Bronx, who will pilot the program.
The campaign will provide access to dance education for children ages 5 to 12 to raise awareness of the benefits of dance, including building confidence, inspiring creativity, and promoting physical health. The campaign will also feature a microsite on www.AngelinaBallerina.com, which will include the program’s mission, partners, local news, events, and ways to get involved. The site will also feature videos from the Stars of Tomorrow classes.
The pilot program at Kips Bay Boys and Girls Club will offer Angelina Ballerina dance classes in ballet, hip hop, latin, and African dance. Teachers will receive in class materials specific to the program, including an Angelina Ballerina Tip of the Week, posters, and nutritional information. Each class will begin with a warm-up routine based on the new PBS KIDS series, Angelina Ballerina the Next Steps.
HIT Entertainment plans for the campaign to be a multi-year endeavor.