Hit Entertainment Names Licensees For New Barney Products

Barney is back with new licensees for products that will attract both young and old fans of the popular television show. Braha has obtained the license to create Barney plush puzzle mats while a Barney-inspired pillow will join the line of Pillow Pets from Ontel Products Corporation and CJ Products, LLC. Rasta Imposta is designing an adult Barney costume to complement the child’s costume they already produce. Yoostar is adding Barney & Friends to its library of content, allowing users to insert themselves into video footage from the show. Other apparel and accessories licensees include At Full Speed, Bio World, Classic Imports, Concept One and Planet Sox.

About the author

Erika Graham

Erika Graham

Summer 2011 intern for The Toy Book/Specialty Toys & Gifts

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