China Toy Fair


ID Toys Named Master Toy Licensee for Caillou in North America

CPLG, the licensing arm of Cookie Jar Entertainment, has signed Montreal-based ID Toys as the North American master toy licensee for Caillou. The line, to launch in the U.S. this spring, will introduce more than 14 new SKUs of Caillou-branded toys, including figures, play sets, puzzles, bath toys, and plush. Among the toys are Caillou wood puzzles, figure tubes, bath time vehicles, and 14-inch classic dolls. The line will be showcased at Toy Fair in New York City.

Image Credit: PBSKids.org