Imperial Toy—a maker of licensed and non-licensed kids’ bubbles, seasonal products and novelty toys—has announced new licenses for its popular bubble toys, with products launching in 2012 and beyond.
Imperial has teamed with Disney Consumer Products for a new comprehensive line of magical bubbles and bubble accessories based on Disney characters, including Disney Princess, Toy Story, Cars, and Mickey Mouse Clubhouse, to launch starting next spring. Each product line will include basic bubbles, bubble toys, bubble wands, and dip and blow sets.
Go Bubbles, a new licensed bubble line, will also be released next spring. Go Bubbles stand over 18 inches high and deliver a continuous stream of bubbles when pushed down by a child (geared towards ages 3-5). Licenses include Little Tikes Cozy Coup, Disney Princess Carriage, and Hit Entertainment’s Thomas the Train.
Launching in the fall is a Cars Dip n Blow bubble toy, debuting at Walmart and featuring Lighting McQueen. The Lightning McQueen Cars Dip n Blow functions as a bubble wand and comes with a branded Cars bubble solution.
Imperial also has plans to expand its Marvel superheroes product lines and Hello Kitty bubbles and bubble toys, as well as branded products for Nickelodeon franchises.