RIP Bryan Bendavid (1966-2023) | Source: Schylling/The Toy Book

Another toy industry veteran has left the world too soon.

Bryan Bendavid, Senior Vice President of Sales at Schylling, died on March 13, mere weeks after being diagnosed with cancer. The 56-year-old executive dedicated more than 30 years of his life to the industry, the past three of which have been spent growing the reach of classic toy brands, including NeeDoh, Big Wheel, and more.

“We are deeply saddened by the loss of Bryan … he was a dynamic leader, steadfast partner, and a cherished friend,” says Paul Weingard, President, and CEO at Schylling. “Bryan loved his work and loved his team, and we are thankful for all he has done for us. We will continue his legacy at Schylling as we honor and remember this extraordinary man.”

Bendavid entered the toy industry as an account executive at Russ Berrie & Co., eventually growing his profile and taking on leadership roles at companies including GUND, Epoch Everlasting Play, and Spin Master as he worked on bringing brands including Pusheen, Calico Critters, Trolls, and others to retailers across North America.

Related: The 2023 Edition of The BIG Toy Book is Here!

“Bryan has left an unforgettable impact on Schylling, its employees, and its customers,” adds Bryan Katzel, Vice President of Product Development at Schylling. “We are truly honored to have had Bryan as a member of our executive team and work family. While we are deeply saddened by his loss, our hearts are with his family and loved ones during this difficult time.”

Bendavid is survived by his wife of 31 years, Lisa, son Jared, daughters Emily and Carlie, mother Jane, and sister Beth Piersanti and her husband Frank.

Schylling plans to make a special donation in Bryan’s memory to The Toy Foundation and says that Bendavid’s family suggests that others make donations in his name to the Children’s Specialized Hospital at Robert Wood Johnson, the Agape House of Somerville or a charity of their choosing.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

archivearrow-chevron-downarrow-chevron-left-greyarrow-chevron-leftarrow-chevron-rightarrow-fatarrow-left-blackarrow-left-whitearrow-right-blackarrow-rightarrow-roundedbookscalendarcaret-downclose-whiteclosedocumenteditorial-archiveeyefacebook-squarefacebookfilesgifthamburgerheadinghearthomeinstagram-squareinstagramlatestlinkedin-squarelinkedinmailmedia-inquiresmessagenewsopen-boxpagination-leftpagination-rightpauseplayprintproduct-archiverecent-productssearchsharesort-filterspotifysunteamtiktoktime_purpletimetrendingtvtwitter-squaretwitteryoutube