China Toy Fair


Innovation First International Launches Moshi Monsters Bobble Bots

Innovation First International is launching Bobble Bots, a new brand and product line. As part of the launch, the company has joined forces with Mind Candy, the brains behind the Moshi Monsters brand, for the debut of Bubble Bots Moshi Monsters. The line will hit store shelves across Europe and North America this spring.

The line of bobblehead mini robotic pets and customizable play sets will feature the patented Hexbug Nano vibration technology. Moshi Monsters will be brought to life in their own customizable environment. The initial assortment of Bobble Bots Moshi Monsters will include 24 battery-operated collectible Moshlings and a variety of configurable, 3-D “dollhouse” replicas of the streets, yards, buildings, and houses found online in Monstro City. Every product will include secret codes to unlock digital assets in the online world. The products will be showcased (by appointment only) at London Toy Fair, Nuremberg Toy Fair, and New York Toy Fair.

This post was originally written by Elizabeth A. Reid and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.