China Toy Fair


Innovation First Launches Elite New Toy Force

The creator of the Hexbug brand of high-tech micro robotic creatures has unleashed the newest members of the Hexbug family: the rough and tough Hexbug Warriors Battling Robots. These futuristic fighters are tiny, collectible, micro robots that use the physics of vibration, similar to the famed patented Hexbug Nano, to propel forward and challenge competitors in the new customizable Hexbug Warriors Battle Arena and Hexbug Warriors Battle Stadiums.

Hexbug Warriors Battling Robots come in four colors – red, yellow, blue, and green – representing four dueling science academies from the year 2087: Viridia Prep, Tronikon Tech, Bionika Cyborg and Caldera Prep. Kids can outfit each warrior with strategic combinations of mechanical weapons and armor to outmaneuver their rivals and control the fate of their academy’s warrior fleet. Ultimately, only one Hexbug Warrior Battling Robot is left standing victorious on the Battle Arena or Stadium.

Hexbug Warriors Battling Robots are now available at retail stores nationwide, including Walmart, Target, Toys“R”Us, and RadioShack. In September, they will also be available in Canada and the United Kingdom, exclusively at Toys“R”Us stores. For more information on their fierce futuristic rivalry, visit www.hexbug.com/warriors.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.