Isaac Larian Proposes to Run Mattel, Mattel Rejects Offer

According to CNNMoney, Mattel rejected the offer from Isaac Larian, CEO of MGA Entertainment Inc. (MGAE), to merge MGAE with Mattel and put himself at the head of the combined company. The news follows Larian’s recent attempt to save Toys “R” Us.

Larian released an exchange of letters with outgoing Mattel chairman Christopher Sinclair, in which Larian proposed MGAE and Mattel merge for an undisclosed price. Under the terms of the proposal, Larian would have been chairman and CEO of the combined company. Mattel rejected the idea.

About the author

Stephanie Grassullo

Stephanie Grassullo is an associate editor at Adventure Publishing Group. In addition to handling toy and licensing news and updates for The Toy Book and The Licensing Book, Stephanie also writes toy reviews and commentaries for the Toy Insider. When she’s not binge-watching old episodes of Gossip Girl, Stephanie is always game for Boggle tournaments—she’s the titleholder Boggle champion in her family, and proud of it! Stephanie firmly believes that there is no awkward moment that can’t be remedied with the help of Bop It. To get to know her better, follow her on Twitter @steph_grass.