Jada Toys Inc. will introduce new products this week at the North American International Toy Fair in New York City from Feb. 16 to 20.
The company will build on the success of its popular Nano Metalfigs line, and will unveil a new product line that features movie cars in die-cast execution. Nano Hollywood Rides, the new line of 1.5-inch die-cast vehicles, will launch on August 1 and will be available in a single or 5-pack. The company will unveil the secured license for the product at its booth.
Jada Toys also adds Dazzle Dash to its line, featuring die-cast vehicles with licenses such as Hello Kitty and Sunny Day. The line will be available in single and twin packs, and will also debut in August.
The company will also exhibit Nano Metalfigs, Fast & Furious toys, Hollywood Rides, JDM Tuners, and more.
