Jakks Pacific Launches New Fitness Initiative, Acquires C’est Moi Brand

669f3f39-7543-4108-aa6a-020cee86b685Jakks Pacific will launch a new kids’ fitness initiative next year called Little Mighty Gym, a cohesive line to encourage active play. The new fitness form factor will include physical and digital components geared towards kids ages 6 to 12, while also encouraging them to get up and move.

Fitness products will include jump ropes, hoppers, yoga balls, bop bags, heavy bags, and more. The Little Mighty Gym App will integrate physical game play and virtual play, and will have four games with four varying levels of fitness, so kids can engage at their own level.

The company also acquired C’est Moi, a skincare and performance makeup brand specially formulated for kids ages 4 to 12, to enhance Jakks’ position as a diverse consumer products company. The skincare line is manufactured in France and the performance line is manufactured in countries in the European Union, and the line is distributed in Singapore, Dubai, Australia, and Malaysia. Jakks intends to retain members of the C’est Moi management team to assist the company in growing the business and the planned launch of the brand globally next year.

The C’est Moi skincare and performance makeup lines were designed specifically to be safe and allergy-free for younger skin and use kid-friendly natural ingredients. The line includes facial cleansers, moisturizer, sunscreen, and more. The performance makeup line consists of a complete palette of eye shadows, liners, powders, lip-glosses, mascaras, nail polishes, and more.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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