Jakks Pacific Partners with Skechers on New Line of Twinkle Toes Dolls

Jakks,TwinkleToesDollSkechers USA Inc. has partnered with Jakks Pacific Inc. to launch a new line of dolls based on Skechers’ popular Twinkle Toes character. The initial launch includes four unique dolls that stand 6.5 inches in height, and are dressed in colorful, fashion-forward outfits and light-up Skechers Twinkle Toes shoes.

Additionally, Skechers and Jakks have partnered to create original digital media content animated by Cosmic Toast Studios. Beginning this month, 11 webisodes featuring the Twinkle Toes doll characters will be released bimonthly on twinkletoesusa.com. Each webisode will follow the adventures of the four Twinkle Girls as they encounter life lessons and themes such as friendship, the importance of education, and setting goals.

“Kids already know and love the Twinkle Toes character, and we are thrilled to partner with Skechers to create engaging content, and bring these fun and loveable characters to life,” says Stephen Berman, CEO of Jakks Pacific.

The Skechers Twinkle Toes doll line is now available nationwide at Toys “R” Us and is scheduled to launch at select Target retail stores this fall.

About the author

Phil Guie

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.

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