JAKKS Partners with Dentsu for New Boys Action Property

JAKKS Pacific, Inc. is teaming up with Dentsu Inc. to produce an animated television series based on Monsuno, a new original boys’ action property. The Monsuno property follows adventure-seeking boys who get their hands on re-awakened Monster DNA. The property is being developed as 52 animated episodes and will be launched as a toy line, both targeted to boys ages 6-11. Monsuno is slated to launch in 2011 in North America, Europe, and Asia.

Monsuno will be developed by JAKKS and Dentsu in conjunction with Dentsu’s Los Angeles-headquartered subsidiary, DCI-LA. Former producer of Bakugan Battle Brawlers, Mitsuharu Inoue, will serve as creative director.