Jay@Play, creators of the Original FlipaZoo plush toy, introduces Boxy Girls. In an exclusive retail partnership with Walmart, Boxy Girls will be on shelves and available for purchase on of May 21.
Combining the play patterns around fashion dolls and collectability, the story behind Boxy Girls is that they love to shop online and can’t wait to open the packages full of miniature goodies delivered to their doorsteps. With four Boxy Girls to collect (Riley, Willa, Nomi, and Brooklyn), each doll has a distinct personality and comes with four surprise packages. Kids get to find out what’s inside—including makeup, shoes, bags, and more. Additional surprise boxes are available for purchase in packs of six.
Boxy Girls will be available exclusively at U.S. Walmart stores nationwide.