Jay@Play launched the new Flip ‘n Play Friends line, available at Walmart stores nationwide and online at walmart.com this month.

Flip ‘n Play Friends are the combination of a stuffed toy and pillow that can be flipped upside down and inside out. Flip ‘n Play Friends are available in 10 styles and 20 characters.

Earlier this year, Jay@Play launched its FlipaZoo Sings Contest, where fans were asked to submit a video of themselves singing the famous FlipaZoo jingle. The five-year-old winner, Shelby from St. Louis, is featured in the upcoming commercial for Flip ‘n Play Friends.