Jazwares today introduced the Roblox Celebrity Collection of action figure toys, available exclusively online and in stores at Walmart. This new collection is inspired by Roblox developers and is designed to integrate with the full line of Roblox action figures for kids.
The Roblox Celebrity Collection includes game packs and playsets from top games on the platform, including “Top Roblox Runway Model” and “Neverland Lagoon.” Each toy includes a code for a unique virtual item that can be added to a player’s wardrobe on Roblox.
The new Celebrity Collection will be supported by a comprehensive marketing campaign including events, in-store promotion, and digital promotion. Jazwares will support the line with special holiday events in December at Walmart stores in Florida and Tennessee featuring giveaways, downloads, photo opportunities, and other fun activities.
This exclusive debut with Walmart is the latest expansion of Jazware’s Roblox toys, who first launched a set of action figures at the beginning of the year.