Surge Licensing contracted Jazwares to create a multi-year global master toy program for Feisty Pets.

The interactive plush go from friendly to ferocious with a squeeze, with characters such as Glenda Glitterpoop, Sammy Suckerpunch, Sir-Growls-a-lot, and Vicky Vicious. Hidden “Stuffed Attitude” emotions suddenly appear with raging fans, evil sarcastic grins, or doofus smiles.

Plans for the brand include turning into a global entertainment franchise starting in the spring.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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