Jelly Jam and Kids Preferred to Launch The Moodsters Exclusively at Target

The MoodstersJelly Jam Entertainment has partnered with Kids Preferred to launch The Moodsters, a new line of toys and books designed to teach kids the fundamentals of feelings.

The Moodsters consist of five lovable detectives—Coz, Lolly, Snorf, Razzy, and Quigly—who come to the rescue whenever their friends, Zach and Zoey, have a feelings emergency. The stories and toys teach simple strategies to build social and emotional intelligence skills in young children.

The initial launch will feature three SKUs, each accompanied by a 32-page storybook: The Moodster Meter, which is an electronic feelings thermometer with character voices that helps little ones learn a vocabulary for their feelings; the Feelings Flashlight, which is an electronic flashlight that features The Moodsters character images with voice affirmations and play activities so kids can explore their feelings, as well as process and understand their emotions; and the Moodster Mirror, an electronic mirror with character voices to help kids recognize their feelings and non-verbal cues.

The Moodsters will launch exclusively at Target stores nationwide in August. The months leading up to the launch will feature a range of multi-platform touch-points for preschoolers and their parents, including a website, apps, and more.

About the author

Phil Guie

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.

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