China Toy Fair


Jim Henson Extends Agreement with Tomy

The Jim Henson Company has extended its licensing agreement with Tomy International, naming the company the global master toy licensee for its Pajanimals brand. Tomy International was initially appointed U.S. master toy licensing partner in October 2011.

Under the terms of the multi-year agreement, Tomy International will develop an assortment of toys and juvenile products for the global marketplace. Among the products and merchandise being developed for international retail are 9-inch and 15-inch plush toys based on each of the series’ four main characters (Sweetpea Sue, Squacky, CowBella, and Apollo), nighttime projectors, monitors, nightlights, and a Snuggle Up Story Mat to help children transition from play time to nap time.

Tomy will debut the first Pajanimals products, the plush and Snuggle Up Story Mat, in the U.S. in October. The same product lines will also debut in the fall in Australia. The broader line will roll out in the U.S., Europe, Latin America, Australia, and Canada next year.

This post was originally written by Loren Moreno and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.