A new study by The Joan Ganz Cooney Center at Sesame Workshop has found that most top-selling educational apps in Apple’s App Store are aimed at preschoolers. The study, iLearn II: An Analysis of the Education Category of Apple’s App Store, was presented at the 2012 Consumer Electronic Show (CES).
Using a 2009 analysis conducted by The Joan Ganz Cooney Center (iLearn: A Content Analysis of the iTunes App Store’s Education Section) as a benchmark, the new report examined nearly 200 top-selling educational apps for the iPad and iPhone. According to results, only 14 percent of apps were tagged for intended school usage. Of the entire sample, only two iPhone apps (and zero iPad apps) were based on well-known branded characters. Other key findings included that 109 different publishers were represented in the sample (89 of those publishers were not represented in the previous study’s sample), and the average price of children’s apps has risen by more than $1 since 2009.
To read the full report, and to see The Joan Ganz Cooney Center’s recommendations for growth and development, click here.
This post was originally written by Elizabeth A. Reid and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.