Just Play and MEG Toys have signed a master toy licensing deal for the Puppy In My Pocket property for North America, South America, Mexico, Australia, New Zealand, and Southeast Asia. Under the agreement, Just Play will manufacture and distribute figures, accessories, and play sets based on MEG Toys’ evergreen brand of collectible, pocket-sized puppies.
Puppy In My Pocket was originally introduced in 1993 and successfully marketed worldwide through 1999. In 2005, the brand was reconfigured and once again became a top-selling toy line that generated significant sales through 2010.
Just Play’s new line is intended for ages 4 and up, and will be showcased at the upcoming North American International Toy Fair in New York. It is expected to debut at retailers nationwide in August with more than 100 puppies, as well as play sets and accessories. The puppies will feature soft, fuzzy coats, and some will be wearable by connecting them to accessories such as bracelets, barrettes, and rings.