Just Play Partners with MEG Toys to Relaunch Puppy In My Pocket

JustPlaylogoJust Play and MEG Toys have signed a master toy licensing deal for the Puppy In My Pocket property for North America, South America, Mexico, Australia, New Zealand, and Southeast Asia. Under the agreement, Just Play will manufacture and distribute figures, accessories, and play sets based on MEG Toys’ evergreen brand of collectible, pocket-sized puppies.

Puppy In My Pocket was originally introduced in 1993 and successfully marketed worldwide through 1999. In 2005, the brand was reconfigured and once again became a top-selling toy line that generated significant sales through 2010.

Just Play’s new line is intended for ages 4 and up, and will be showcased at the upcoming North American International Toy Fair in New York. It is expected to debut at retailers nationwide in August with more than 100 puppies, as well as play sets and accessories. The puppies will feature soft, fuzzy coats, and some will be wearable by connecting them to accessories such as bracelets, barrettes, and rings.

About the author

Phil Guie

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.

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