Source: Asgard Media

Licensing industry vet Kelvyn Gardner of Asgard Media is getting into the podcast game.

The former managing director of Licensing International UK launched the first episode of his ‘Living with Licensing’ podcast this week. On the show, Gardner chats with Keith Chapman, the creator of PAW Patrol and Bob the Builder.

“I listen to many podcasts, and while I expect to be informed, I also want to be entertained,” says Gardner. “So, the style of ‘Living with Licensing’ will be to interview prominent figures from the business about their lives and careers, and how each has affected the other. This editorial angle produces content that includes anecdotes and case histories from the contributors which will enhance listeners’ licensing knowledge but also put a smile on their faces.”

Garder says that he plans on releasing new episodes twice a month. Future installments include shows with Trudi Heyward of Brand-Ward and David Scott, treasurer of The Light Fund and recently retired managing director of Rainbow Productions.

‘Living with Licensing’ is available on most major podcast services, including Spotify, Podbean, Apple Podcasts, and more.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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