Kids II Adds Three Execs to Bolster Efforts in Asia

Kids II is making a push into Asia. The company behind Baby Einstein, Bright Starts, and Ingenuity baby added three new executives to its roster to support growth and expansion.

Stephen Heft, formerly of Newell Rubbermaid, METRIE, and NEXEO Solutions joins Kids II as executive vice president of global operations, responsible for leading global inventory planning, distribution, and global vendor manufacturing. He will oversee the company’s global advancement, working in conjunction with product development and manufacturing executives both in the U.S. and Asia.

Ahmad Choudhry, a former supply chain exec at AGCO, Ernst & Young, Novelis, Nissan, and John Deere becomes Kids II’s new senior vice president, global supply chain. Choundhry will manage all of Kids II supply chain operations across its brands, 14 global offices, and manufacturing facilities.

Scott Law brings 25 years of human resources experience with companies throughout China to his new role as vice president, people. Law, a native to China, will play a key role in championing, formulating, and implementing the company’s people and organization development strategies, policies, and programs to align with global strategic goals. He will support the organization’s growth in the Asia market including managing the people aspects of the company’s offices and its manufacturing facility in China.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.