Kids II relaunched the Baby Einstein and Bright Starts brands with a refreshed logo design and packaging. The Kids II creative design team worked with newly-appointed Creative Directory Joe Duffy and his design studio to redesign and develop a visual brand language for each brand.
The brand revitalization of Baby Einstein coincides with its 20th anniversary, with a new visual identity inspired by discovery and progressive learning. Bright Starts is rebranded with simple and bright elements.
The rebranded products are available now for purchase, with additional brand identities to launch over the next year.
