An estimated 5,237 buyers and retailers attended the premiere of Kids India in Mumbai. The high number of trade visitors and positive response on the part of exhibitors surpassed all expectations of organizer Spielwarenmesse eG.

The new trade fair Kids India is a business platform for the growing Indian toy market. Exhibitors presented toys, baby articles, licensed products, sport articles, leisure, and hobby articles. Spielwarenmesse eG organized the new trade fair with the support of the Indo-German Chamber of Commerce (IGCC), in cooperation with the Sports Goods Export Promotion Council (SGEPC) and The All India Toy Manufacturers’ Association (TAITMA).

The three-day seminar and workshop program featured a kick-off event for the charity campaign Value of Play for India, which aims to raise awareness of the value of play in the Indian population, and to foster personal development potential in underprivileged children through play. The newly founded Value of Play committee explored the question, “How do toys and play affect the overall development of a child?” in a panel discussion.