KidsPreferred.Carters License AgreementKids Preferred has acquired the toy license from Carter’s Inc. to develop branded plush, activity, and wood toys, puzzle, play gyms, plush rockers, and foot-to-floor scooters in the U.S. and Canada. The first items will arrive on shelves this fall. The companies will jointly develop products, which will match back to the seasonal collections of apparel and accessories.

Kids Preferred is showing the Spring 2015 collection at ABC Kids Expo Toy Fair in Las Vegas.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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