Kids Preferred, Creative Capers, and Rethink Form Digiplush

Digiplush is a new toy, app, and entertainment company, featuring brands designed to enhance children’s play experience through physical toys and mobile apps for smartphones and tablets. A partnership between Kids Preferred, Creative Capers Entertainment, and Rethink Entertainment and Media, the first brand under the new Digiplush venture is BirthdayLand, which launches exclusively at Toys “R” Us this month.

BirthdayLand celebrates everything that makes a birthday special. The brand’s initial characters consist of Birthdaykins, a line of birthday-themed plush toys; and the Huggaloons, which are plush toys that resemble balloon animals. Both lines of toys include a code at purchase that unlocks premium features in the BirthdayLand app, which is downloadable at iTunes, Google Play, and Amazon Apps. The app is full of birthday-related games and activities.

Digiplush has signed with United Talent Agency for all areas of representation, including licensing and TV.

About the author

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.