China Toy Fair


Kids Preferred Picked as Toy Licensee for Biscuit

Kids Preferred has been named the newest licensee for Biscuit, a preschool book series written by Alyssa Satin Capucilli, illustrated by Pat Schories, and published by HarperCollins Children’s Books. Kids Preferred will develop plush and fabric-based toys, bath toys, accessories, lunch bags, and activity kits.

The Dimensional Branding Group is licensing all categories for the brand, including toys and games, apparel, interactive, collectibles, and room décor.



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