King Bee Limited appointed Kirsten Ytterbo as senior vice president to further develop its growing children’s business in Mainland China and the Greater Asian regions.

Kirsten has spent the last 10 years in Asia with a focus working in Mainland China for companies, including Tesco, Chris Burch’s Poppin, and Toys “R” Us China. Most recently, Kirsten worked for Toys “R” Us Hong Kong managing the Asian regions as the regional merchandise manager of private brands and quality assurance.

Last year, King Bee Limited expanded its master toy agreements to include Oddbods, Miffy, and Baby Riki for the Mainland China market.

About the author

Stephanie Grassullo

Stephanie Grassullo

Stephanie Grassullo is an associate editor at Adventure Publishing Group. In addition to handling toy and licensing news and updates for The Toy Book and The Licensing Book, Stephanie also writes toy reviews and commentaries for the Toy Insider. When she’s not binge-watching old episodes of Gossip Girl, Stephanie is always game for Boggle tournaments—she’s the titleholder Boggle champion in her family, and proud of it! Stephanie firmly believes that there is no awkward moment that can’t be remedied with the help of Bop It. To get to know her better, follow her on Twitter @steph_grass.

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