King Bee Limited appointed Kirsten Ytterbo as senior vice president to further develop its growing children’s business in Mainland China and the Greater Asian regions.

Kirsten has spent the last 10 years in Asia with a focus working in Mainland China for companies, including Tesco, Chris Burch’s Poppin, and Toys “R” Us China. Most recently, Kirsten worked for Toys “R” Us Hong Kong managing the Asian regions as the regional merchandise manager of private brands and quality assurance.

Last year, King Bee Limited expanded its master toy agreements to include Oddbods, Miffy, and Baby Riki for the Mainland China market.