K’NEX, Nitro Circus Announce Licensing Partnership

KNexNitroCircusNitro Circus and K’NEX partnered for a line of building toys based on the global action sports franchise. With more than 2 billion video views and 170 tour dates planned worldwide this year and next year, Nitro Circus features action sports entertainment worldwide.

K’NEX will provide a sneak peek of the new Nitro Circus building sets this week at Fall Toy Preview, and the line will be available next fall. The sets are inspired by the live show, featuring freestyle motocross, BMX, skate, and more. Designed for kids ages 7 and up, the building sets were designed to expand the appeal of Nitro Circus. 

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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