China Toy Fair


LeapFrog2 Exceeds Sales Expectations

LeapFrog Enterprises, Inc., the leader in educational entertainment, announced that LeapPad2, its new learning tablet for kids, sold as many  pre-sale units in just two days as the original LeapPad did in a week. In fact, leapfrog.com sold out of its initial quantities in less than a week.

LeapPad2 delivers engaging and fun entertainment that is filled with education and creative exploration for kids ages 3 to 9 years old. With new features including higher resolution front-and-back cameras and video recorders, faster LF 2000 processor, and twice the memory (4 GB), the new LeapPad2 provides kids with the ultimate entertainment experience. The kid-tough LeapPad2 also has improved battery life and is compatible with a new internal battery system and recharger pack available separately.

By year’s end, the LeapPad2 content library will feature more than 325 learning game cartridges and apps, music, videos, eBooks and more, that have all been individually selected and tested by LeapFrog’s highly experienced team of learning experts. LeapPad2 will be available at leapfrog.com, online and at major retailers in the U.S., Canada, UK and Ireland mid-August and in select other countries such as Australia, New Zealand, South Africa, Hong Kong, Singapore, Philippines, Korea, Thailand and other Asian countries later in the fall. For more information on LeapPad2, visit leapfrog.com/LeapPad2.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.