In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes Lee Allentuck to the show.

Over the course of his career, Allentuck has done it all, from leading Global Gaming at Hasbro to serving as Licensing Market Lead for LEGO to founding Raising Nerd. He currently serves as an Innovation Scout for Blue Marble and Melissa and Doug (where he also works on Inventor Relations) and serves as Head of Content at The Last Gameboard. Allentuck also leads RN Branding & Licensing, a full-service brand strategy, licensing, and business development consultancy.

On the show, Allentuck tells Albritton about his early work in the cell phone business and how innovation can cross-pollinate multiple industries. From there, the conversation moves to Hasbro Gaming, The LEGO Group, and The Last Gameboard. Finally, the duo discusses best practices and advice for inventors looking to pitch their next toy or game idea.

Related: The Toy Book’s 2022 Innovation & STEM Issue is Here!

The “Power Kid Podcast” is presented by The Toy Book Podcasts by Adventure Media & Events. The long-running series presents in-depth interviews and conversations with some of the biggest names and rising stars in the toy, game, and family entertainment industries. The Toy Book Podcasts are available through your favorite streaming services, including AnchorSpotifyApple PodcastsGoogle Podcasts, and more. They’re also now available on Amazon Podcasts.

Adventure Media & Events (AM&E) is the publisher of The Toy BookThe Toy Insider, and The Pop Insider. Composed of an editorial team with more than 125 years of combined experience in the toy and entertainment industries, AM&E publications provide consumers, press, and trade audiences with the latest news and updates on all things play and pop culture.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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