Recently, Lego announced the release of Life of George, its first product to combine digital and physical play for a hands-on Lego gaming experience.

Life of George is a 12-level game that can be played in novice or expert mode. Featuring patent-pending brick recognition software powered by EyeCue, the game challenges players to build models and place them on a play mat that captures the image, then players receive a score.

George is a software engineer by day and adventurer by night, and his hobbies include travel, photography, and numbers. Players can follow and engage with George via his Facebook page.

The Lego Life of George set is available for $29.99 from Lego stores and online. A free Apple iOS application is also available for download.

This post was originally written by Ericka Johnson and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.