China Toy Fair


Lego Launches Constructible Board Game Based on “The Hobbit: An Unexpected Journey”

Lego Systems has launched a constructable board game based on the film The Hobbit: An Unexpected Journey. Players must build the game and the die, choose a character to search for the ten missing Dwarves, and help Bilbo Baggins on his trek. Players can choose from four micro figure characters, Gandalf, Dwalin, Kili, or Fili. The constructable board game is recommended for children ages 7 and up and is available at most retail, discount merchandise, and specialty stores nationwide.

Starting on October 8, Lego will host The Hobbit Roll to Win Giveaway on Lego’s Facebook page. Fans can roll a virtual dice for a chance to win different prizes. The grand prize includes the new board game, a Lego Games game play hosting kit, construction sets, and two movie tickets. The grand prizewinner will be announced on December 14 in conjunction with the film release.