China Toy Fair


Lego Mixels Mix Things Up

Jan29.MixelsLego Mixels is a new series of buildable toys that create fun collectible characters that leverage the versatility and creativity of the Lego building system. Mixels are colorful creatures that belong to different tribes, each based around a unique element. Set to debut in stores on March 1, Lego Mixels are batched in tribes, such as Frosticons, Infernites, Stretchers, Cragsters, Electroids, and the Fang Gang. Kids will be able to mix and combine the Lego Mixels using the mysterious Cubits, resulting in new characters and further immersion in the Mixels universe.

The Mixels franchise will also debut on multiple screens and digital platforms next month.