China Toy Fair


Lego Robots Begin Worldwide March: Lego Mindstorms EV3 Unveiled at CES

The Lego Group announced Lego Mindstorms EV3, a new platform for consumer robotics designed to introduce a younger generation to the excitement of building and programming robots while adding new flexibility for its devoted following of robotics enthusiasts, at the Consumer Electronics Show in Las Vegas. Lego Mindstorms EV3, available this summer, will be previewed to members of the global media at Digital Experience! on January 7 and will be demonstrated to CES attendees during the Kids@Play Summit, to be held from January 8 to 11 in the Venetian Hotel.

The entire Mindstorms system is powered by the new EV3 Intelligent Brick. Stronger and faster with more memory and a larger processor, the EV3 Intelligent Brick now un-tethers robots from the computer by providing users expanded on-brick programming and tighter integration with smart devices. A new infrared sensor will give builders more control over their robots than ever before, adding more personality to the robot as it follows the builder or other devices. New Linux-based firmware, a USB port, and SD expansion slot will offer nearly unlimited programming and expansion capabilities.

At launch, Lego Mindstorms EV3 will include building instructions for 17 different robots. To jump-start the fun, The Lego Group has created a series of “modular builds” designed to help children begin programming and playing within minutes. Builders can then add Lego Technic pieces, additional motors or sensors to change the functionality of the robot. A “mission pad” included with the box adds a new element of game play and encourages children to compete against themselves in a series of obstacle courses for the robots they build and program.

For more information on Lego Mindstorms EV3, visit www.LEGOeducation.us/MINDSTORMS.