Fast & Furious

Universal Brand Development and The LEGO Group expanded their licensing partnership to include the high-octane Fast & Furious franchise. The news comes ahead of this Friday’s trailer debut for the ninth chapter in what’s now being dubbed “The Fast Saga.”

“The Fast & Furious saga continues its blockbuster growth in fun, new ways — with video games, a new animated series, and now in the construction toy segment,” says Joe Lawandus, senior vice president and general manager, global toys and hardlines, Universal Brand Development. “Fans across generations will love building the Fast & Furious car of their dreams with this LEGO Technic set.”

Little is known about what LEGO Technic will offer aside from the fact that a Fast & Furious set geared toward older kids ages 10 and up will be available on April 27.

“The LEGO Technic brand with its authenticity and attention to detail and the action-packed Fast & Furious franchise are a great match,” says Jill Wilfert, vice president of inbound and entertainment licensing at the LEGO Group. “Both franchises are known for creativity and cool cars so we are really excited to work with Universal on this awesome product that both LEGO Technic and Fast & Furious fans are going to love to build.”

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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