Leslie Ferraro has been named president, Disney Consumer Products, effective immediately. A 16-year Disney veteran, she most recently served as Walt Disney Parks and Resorts’ executive vice president, global marketing, sales and travel operations, where she was responsible for leading the marketing and sales teams in developing numerous highly successful consumer campaigns worldwide.
As president of Disney Consumer Products, Ferraro will oversee a global operation that delivers toys, books, and more through its licensing, publishing, and Disney Store businesses. She assumes the role formerly held by Bob Chapek, who became chairman, Walt Disney Parks and Resorts, in February. She will report directly to Robert A. Iger, the chairman and CEO, and Thomas O. Staggs, chief operating officer, The Walt Disney Company.
Leslie joined Disney in 1999 as the director of marketing for theme parks and resorts, and went on to hold a variety of marketing leadership positions including senior vice president of global marketing strategy and new business initiatives, and vice president of marketing for Disney Regional Entertainment.
