The Licensing Industry Merchandisers’ Association (LIMA) and The NPD Group will host their Executive Breakfast Series: The Megapower of Kid Fans on Tuesday, June 12 in New York City. The event will discuss how today’s digital-savvy kids are upending the traditional model of content, and what it means for the licensing business.

 

NPD Entertainment’s Kristen McLean will explore how kids upend the traditional models of content distribution and discovery, and share data from across the children’s industry on how licenses and brands are measuring up.

 

The breakfast will be held at Steelcase’s NYC terrace showroom in Columbus Circle. Click here to register for the event.