LIMA, NPD Group Host Executive Breakfast Series on the Power of Kid Fans

The Licensing Industry Merchandisers’ Association (LIMA) and The NPD Group will host their Executive Breakfast Series: The Megapower of Kid Fans on Tuesday, June 12 in New York City. The event will discuss how today’s digital-savvy kids are upending the traditional model of content, and what it means for the licensing business.

NPD Entertainment’s Kristen McLean will explore how kids upend the traditional models of content distribution and discovery, and share data from across the children’s industry on how licenses and brands are measuring up.

The breakfast will be held at Steelcase’s NYC terrace showroom in Columbus Circle. Click here to register for the event.

About the author

Stephanie Grassullo

Stephanie Grassullo is an associate editor at Adventure Publishing Group. In addition to handling toy and licensing news and updates for The Toy Book and The Licensing Book, Stephanie also writes toy reviews and commentaries for the Toy Insider. When she’s not binge-watching old episodes of Gossip Girl, Stephanie is always game for Boggle tournaments—she’s the titleholder Boggle champion in her family, and proud of it! Stephanie firmly believes that there is no awkward moment that can’t be remedied with the help of Bop It. To get to know her better, follow her on Twitter @steph_grass.