Little Tikes and Sun-Maid Forge Promotional Partnership

Following the “World’s Biggest Play Date,” Little Tikes and Sun-Maid Growers of California are teaming-up for a “Play-Stakes.”

The companies are offering families a chance to win a multitude of prizes this summer, all in honor of Little Tikes‘ 50th anniversary. The limited time promotion will feature Little Tikes branding on select packages of Sun-Maid raisins, with prizes to include Little Tikes Cozy Coupe cars, grocery store gift cards, and cases of Sun-Maid raisins.

“We’re thrilled to join forces with Little Tikes, a like-minded brand that—similar to Sun-Maid—celebrates the wonder of childhood through its products,” says Alan Cheung, vice president of marketing at Sun-Maid. “The Cozy Coupe has been a nostalgic staple among many backyards, just as Sun-Maid raisins have been with pantries, so we’re excited to give away both and help create some new family memories this summer.”

There are two ways to win — via an “Instant Win Play-Stakes” game and a “Play with Your Food” contest. The promotion runs now through July 31, 2019. Details about official rules, prize descriptions, and more can be found on Sun-Maid Mini-Snack boxes as well as on www.sunmaid.com/littletikes/.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.