LOL Surprise COVID-19

MGA Entertainment (MGAE) continues to grow its Operation: Pac-Man initiative, a nonprofit effort to support healthcare providers during the COVID-19 pandemic.

The company revealed plans to release a limited-edition L.O.L. Surprise! PhD B.B. doll that will both honor healthcare workers and raise funds. MGAE says that $1 from each doll sold will benefit Operation: Pac-Man, which is providing personal protective equipment (PPE) to hospitals and other facilities where it’s needed.

“We are creating a way for moms, dads, kids, families to participate in the global fight to stop the spread of COVID-19,” says Isaac Larian, CEO and founder of MGA Entertainment. “While this pandemic will pass, we want to help moms and dads talk to their B.B.s about the virus in a way that is helpful and without fear.”

PhD B.B. wears a white lab coat, pink boots with black bows and soles, and a pearl necklace. The doll includes a signature face mask accessory and an MGAE Cares heart decal along with a secret message sticker. The doll will be packed in a signature L.O.L. Surprise! ball with seven surprises for kids to unbox.

The L.O.L. Surprise! x Operation: Pac-Man doll will be available to preorder later this month for $9.99. Details will be published on the MGAE Cares website.

Operation: Pac-Man kicked off with a $5 million donation from the sales of L.O.L. Surprise!, the No. 1 toy brand in the world, according to The NPD Group. To date, MGAE has donated more than 130,000 PPE devices to frontline healthcare workers in over 70 hospitals around the country.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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